Men have always been an important part of the jewellery marketplace, but mostly as purchasers of costly women's jewellery. However their role as unique purchasers of women's jewelry is beginning to change, as the sales of good jewellery for men virtually doubled from 2004 to 2006 to reach $6 billion, in accordance to a new study of the jewellery and watch marketplace published by Unity Advertising.
"Jewellery designed for males utilized to be a step-child in the jewellery business, as in contrast to women's jewelry," said Pam Danziger, president of Unity Advertising and author of "Shopping: Why We Love It and How Retailers Can Create the Greatest Customer Encounter." "But in 2006 the men's jewelry market reached a ten % share of the marketplace, so it cannot be dismissed any lengthier by jewellery entrepreneurs and retailers."
Men's jewellery revenue carry on powerful in the luxury market
Signs are that revenue of men's jewelry will carry on apace in 2007 and past. For example, in Unity Marketing's quarterly surveys of luxury customer purchases, men's jewelry buy incidence rose every quarter this year to a high of 12 % at the close of the third quarter 2007. This compares with an historic level of 5 percent buy incidence in 2006. Such powerful revenue bode nicely for the well being of the men's jewelry marketplace going into the traditional fourth quarter gifting period.
"Our findings recommend that males are putting their experience as educated customers of women's jewelry to function in making fine jewelry buys pendant necklaces sets for on their own," states Danziger. "Now that many males are abandoning business casual for more official business attire, they are wholesale bridal jewelry interested in accenting their wardrobes not only with a fine watch, but gold rings and cufflinks, and wholesale costume jewellery,style jewelry wholesale,wholesale jewellery,jewellery supply,pearl jewellery, body jewellery as nicely."
Jewellery store sales on upswing in 2006
This surge in curiosity in men's jewelry coincides with an overall bridal jewelry sets pattern in the jewelry market towards specialty merchants who can provide unique styles and individualized services. Following losing market share for several many years to discounters and mass retailers, specialty jewelers regained a full fifty percent share of the jewelry market in 2006. Says Danziger, "Jewellery shoppers, in their lookup for higher-high quality merchandise and more style-ahead designs, found that the service and expert guidance accessible in jewellery shops was exactly what they needed. They had been willing to trade up for services and experiences that they couldn't find in discount and warehouse merchants."
About Unity Marketing's new research of the jewellery and watch market
Unity Advertising has just published a new study of the jewellery customer market, entitled "Jewelry & View Report, 2007." It combines the results of in-depth qualitative concentrate team study and a quantitative research study of 750 recent jewelry buyers' shopping preferences, behaviors and attitudes.
Integrated in the new "Jewellery and Watch Report, 2007" are profiles of the nation's top 10 jewellery fashion jewelry wholesale retailers, as well as details about exactly where consumers turned for their final jewelry or watch purchase and what features about the buying environment influenced their buying decision.
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